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Rebrand landing/marketing copy: children-first → family-inclusive #905

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opened 2026-08-03 14:35:43 +00:00 by spikerj · 0 comments
spikerj commented 2026-08-03 14:35:43 +00:00
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The public landing page (and sponsor marketing surfaces) are branded directly at children ("Help Kids See the World", "Young Travelers", "help a child explore the world"). With no established brand/trust yet this narrows the market. Rebrand to market to the family and the individual — children implicitly welcome — without child-first language.

Scope (spikersoft-angular, i18n en+es):

  • Hero: badge "Empowering Young Explorers" → "Family Exploration & Learning"; title "Help Kids See the World" → "Explore the World, Together"; subtitle rewritten family-inclusive.
  • Hero stats: replace single "Young Travelers" tile with a 4-tile breakdown — Families | Travelers | Raised So Far | Destinations (all live-computed from /api/sponsor/families; family count already on the wire unused).
  • Popular destinations: "…our young travelers dream of visiting." → drop "young".
  • Footer CTA: "…help a child explore the world." → "…help someone explore the world."
  • Sponsor surfaces: family-card "young traveler" tag/role → "traveler"/"Traveler"; sponsor landing + org-donate "youth"/"young people"/"young travelers" strings → family-inclusive rewording.

Out of scope: parent-dashboard/child-account functional UI strings (not marketing); in-kind sponsorship (dropped — Stripe-only remains); backend changes (none needed).

The public landing page (and sponsor marketing surfaces) are branded directly at children ("Help Kids See the World", "Young Travelers", "help a child explore the world"). With no established brand/trust yet this narrows the market. Rebrand to market to the family and the individual — children implicitly welcome — without child-first language. Scope (spikersoft-angular, i18n en+es): - Hero: badge "Empowering Young Explorers" → "Family Exploration & Learning"; title "Help Kids See the World" → "Explore the World, Together"; subtitle rewritten family-inclusive. - Hero stats: replace single "Young Travelers" tile with a 4-tile breakdown — Families | Travelers | Raised So Far | Destinations (all live-computed from /api/sponsor/families; family count already on the wire unused). - Popular destinations: "…our young travelers dream of visiting." → drop "young". - Footer CTA: "…help a child explore the world." → "…help someone explore the world." - Sponsor surfaces: family-card "young traveler" tag/role → "traveler"/"Traveler"; sponsor landing + org-donate "youth"/"young people"/"young travelers" strings → family-inclusive rewording. Out of scope: parent-dashboard/child-account functional UI strings (not marketing); in-kind sponsorship (dropped — Stripe-only remains); backend changes (none needed).
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Reference: spikerj/spikersoft-issues#905